Winning Ad Campaign to Help Keep Students Safer

With a creative advertising campaign titled “The Stupid Drink,” a team of five seniors from the Newhouse School—(from left) Greg Rozmus, Maria Sinopoli, Erica Bruno, Paul Savaiano, and Peter Ceran—bested teams from more than 140 colleges and universities to take first place in the 2009 National Student Advertising Competition.

Presented by the American Advertising Federation and sponsored by The Century Council, a national nonprofit dedicated to fighting drunk driving and underage drinking, the competition challenged the students to develop a campaign to combat binge drinking among college students.

The students’ entry—made possible in part by unrestricted gifts to the Newhouse School Dean’s Fund—promotes safe and responsible drinking by helping students identify their “stupid drink,” the one between “in control” and “out of control.”

Because the campaign will be the basis for a $10 million public service advertising campaign paid for by The Century Council, the students have done more than gain valuable experience. They’ve set the stage for safer campus communities across the country.