Bootcamp to Benefit from PepsiCo’s Recycling Initiative

April 23, 2010

SU-Created Entrepreneurship Bootcamp for Veterans with Disabilities to Benefit from PepsiCo’s New On-the-Go Recycling Initiative

April 21, 2010

Through an initiative called the Dream Machine announced today, PepsiCo and Waste Management Inc. intend to increase consumer recycling of beverage containers and at the same time support America’s disabled military veterans by providing substantial financial support to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program created and managed in the Whitman School of Management at Syracuse University and available through Whitman and five other prominent schools of business across the country.

Recycle to bottle to activate the dream machine logoPepsiCo and Waste Management hope to use the Dream Machine to increase the U.S. beverage container recycling rate from 36 percent to 50 percent by 2018 and to provide funding to the EBV, a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities. The more people recycle bottles and cans in a Dream Machine, the more support PepsiCo will provide EBV to offer career training, education and job creation to returning U.S. veterans.

“The rate of U.S. military members returning home disabled as a result of their service is unprecedented in U.S. history,” says Melvin T. Stith, dean of the Whitman School of Management at Syracuse University and a Vietnam-era U.S. Army captain. “For many of these veterans, the disability may have profound implications for future employment. Entrepreneurship and small business ownership allow veterans with disabilities to re-engage the economic engine of their community, and ultimately the nation. The Whitman School is so pleased to have this substantial support from PepsiCo and Waste Management to further assist these deserving members of our communities.”

The Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect points for each bottle or can they recycle in the kiosk and redeem points. The Dream Machine recycling initiative will introduce thousands of new recycling kiosks in popular public venues to make it more convenient and rewarding for consumers to recycle on the go. PepsiCo has also entered into a partnership with national nonprofit Keep America Beautiful to encourage community involvement in the program by engaging nearly 600 local KAB affiliate organizations in communities nationwide.

Now a national consortium, the EBV opens the door to business ownership for U.S. veterans by developing skills that relate to the many steps associated with launching and growing a small business. The EBV is offered by a network of world-class business schools at Syracuse University, Texas A&M University, Florida State University, UCLA, Purdue University and the University of Connecticut. The training is provided at no cost to eligible veterans.

“Currently, there is more demand for spots in the EBV program than what we can provide, which is why support from PepsiCo to expand our reach and support more veterans is so valuable,” says Mike Haynie, founder of the EBV, assistant professor of entrepreneurship in the Whitman School and a former U.S. Air Force major. “PepsiCo’s investment and commitment to EBV allows us to expand the program and make it accessible to more veterans with disabilities.”

The EBV training consists of three stages: an online curriculum for 45 days; resident training on campus at an EBV university for nine days; and mentoring and continued support for 12-plus months. The majority of EBV graduates go on to create their own successful businesses, starting with each of their unique visions and building on the business and leadership skills developed through the program.

Partnering with EBV is a natural extension of PepsiCo’s current partnership with American Corporate Partners, a nationwide mentoring program dedicated to helping veterans transition from the armed services to private enterprise. The Dream Machines will be manufactured by Waste Management’s GreenOps, a subsidiary of Waste Management, and operated by Greenopolis, the first interactive recycling system that brings together online and on street technologies and rewards people for recycling their beverage containers in kiosks by allowing them to receive awards when they visit

For more on the Dream Machine initiative, visit For more on EBV, visit